What was missing was an emotional connection with customers. That’s because Quicken was so well designed that using it is intuitive.īut by the time Smith became CEO, in 2008, the company had become overly focused on adding incremental features that delivered ease of use but not delight. Although 46 similar products were on the market when Intuit launched Quicken, in 1983, it immediately became the market leader in personal finance software and has held that position for three decades.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |